Create an immersive and engaging environment that demonstrates the power of innovation at Synchrony
“It is remarkable how much passion and drive EP+Co has in every aspect to ensure things will run smoothly, but also go above and beyond our expectations. We are really proud of all the work so far. It’s also wonderful that all of you are just great people to be around.”
- Lisa Hammond, VP Incubation at Synchrony
Synchrony is a consumer financial services company with one of the industry’s most complete, digitally enabled product suites. To help bolster their visibility as an industry leader, Synchrony began to explore how they could elevate a physical space to showcase their innovation in digital and beyond.
Synchrony is a consumer financial services company with one of the industry’s most complete, digitally enabled product suites. To help bolster their visibility as an industry leader, Synchrony began to explore how they could elevate a physical space to showcase their innovation in digital and beyond.
When Synchrony sought to highlight their offerings to prospects and partners at their flagship New York City location, they looked to EP+Co. Tasked with concepting and building an interactive experience within a 2,000-square-foot office space, our first step was to dig into the primary user types and various use-case scenarios. Once those were clearly defined, we knew that Synchrony needed an experience that serviced vastly different audiences and was flexible enough to evolve over time. Using those as creative challenges, rather than limiting constraints, is what fueled our approach for execution.
When Synchrony sought to highlight their offerings to prospects and partners at their flagship New York City location, they looked to EP+Co. Tasked with concepting and building an interactive experience within a 2,000-square-foot office space, our first step was to dig into the primary user types and various use-case scenarios. Once those were clearly defined, we knew that Synchrony needed an experience that serviced vastly different audiences and was flexible enough to evolve over time. Using those as creative challenges, rather than limiting constraints, is what fueled our approach for execution.
After locking in our user types and primary use cases, a combination of stakeholder workshops, journey mapping, and user stories lead EP+Co to a unified approach for devices and hardware, digital touchpoints and interaction models, and even frameworks for content creation. Leveraging EP+Co’s Digital and Experiential capabilities, we crafted detailed user journeys that informed everything from the physical space layout and environment planning, to our wireframes and rapid prototypes — all in service of bringing a multi-touchpoint concept to life.
Created for both collaborative and presentation scenarios, the space includes a large interactive touch table where users can select one of many journeys, activating a visually captivating wall of LCD screens with additional content. Also featured is a collection of devices containing various financial product demos, allowing guests to experience Synchrony’s portfolio of financial innovations for themselves.
Rapid, in-person user testing prior to launch informed key refinements that ensured a smooth and successful rollout of the experience. Plus, the entire digital experience, from frontend development to backend content management systems, was custom built for Synchrony's specific needs.
After locking in our user types and primary use cases, a combination of stakeholder workshops, journey mapping, and user stories lead EP+Co to a unified approach for devices and hardware, digital touchpoints and interaction models, and even frameworks for content creation. Leveraging EP+Co’s Digital and Experiential capabilities, we crafted detailed user journeys that informed everything from the physical space layout and environment planning, to our wireframes and rapid prototypes — all in service of bringing a multi-touchpoint concept to life.
Created for both collaborative and presentation scenarios, the space includes a large interactive touch table where users can select one of many journeys, activating a visually captivating wall of LCD screens with additional content. Also featured is a collection of devices containing various financial product demos, allowing guests to experience Synchrony’s portfolio of financial innovations for themselves.
Rapid, in-person user testing prior to launch informed key refinements that ensured a smooth and successful rollout of the experience. Plus, the entire digital experience, from frontend development to backend content management systems, was custom built for Synchrony's specific needs.
It is remarkable how much passion and drive you have in every aspect to ensure things will run smoothly, but also go above and beyond our expectations. We are really proud of all the work so far.
Further highlights of the space include floor-to-ceiling LED wrapped columns, a custom patent wall highlighting Synchrony’s proprietary offerings, two unique mural walls designed by New York City-based artists, an interactive projector welcoming guests to the Experience Center, and a multi-touchpoint Innovation Zone featuring a large touchscreen display on which to explore how Synchrony approaches innovation area featuring custom fabricated Synchrony gold benches.
The elevated design and layout work to welcome guests while highlighting customer journeys, Synchrony’s tech prowess, and the many reasons why companies trust Synchrony to provide them with unrivaled credit services.
Further highlights of the space include floor-to-ceiling LED wrapped columns, a custom patent wall highlighting Synchrony’s proprietary offerings, two unique mural walls designed by New York City-based artists, an interactive projector welcoming guests to the Experience Center, and a multi-touchpoint Innovation Zone featuring a large touchscreen display on which to explore how Synchrony approaches innovation area featuring custom fabricated Synchrony gold benches.
The elevated design and layout work to welcome guests while highlighting customer journeys, Synchrony’s tech prowess, and the many reasons why companies trust Synchrony to provide them with unrivaled credit services.
We transformed the vision of the Synchrony Experience Center into a reality, creating an innovation space where visitors can fully experience Synchrony's leadership in innovation. From inception to execution, we brought this exceptional experience to life, inviting everyone from employees to partners to witness and engage with the power of Synchrony.
Contact us today to learn how we can help you achieve similar results.
We transformed the vision of the Synchrony Experience Center into a reality, creating an innovation space where visitors can fully experience Synchrony's leadership in innovation. From inception to execution, we brought this exceptional experience to life, inviting everyone from employees to partners to witness and engage with the power of Synchrony.
Contact us today to learn how we can help you achieve similar results.
