Create SEO-optimized and valuable blog content for The UPS Store Small Business Blog
+4 blogs ranking on Google’s top 2 pages within 3 months
Organic traffic increase potential of 7.7k
Renowned American-based chain of retail shipping, postal, printing, and business service centers, The UPS Store offers an array of services that cater to the needs of individuals, small businesses, and entrepreneurs.
Recognizing the unique challenges small business owners face, The UPS Store extends its support through a dedicated platform—The Small Business Blog.
This blog is more than just a content hub; it's a treasure trove of practical advice, insightful articles, industry trends, and expert guidance aimed at fostering growth among small businesses.
Renowned American-based chain of retail shipping, postal, printing, and business service centers, The UPS Store offers an array of services that cater to the needs of individuals, small businesses, and entrepreneurs.
Recognizing the unique challenges small business owners face, The UPS Store extends its support through a dedicated platform—The Small Business Blog.
This blog is more than just a content hub; it's a treasure trove of practical advice, insightful articles, industry trends, and expert guidance aimed at fostering growth among small businesses.
To improve value and increase organic discovery opportunities for the Small Business Blog, The UPS Store needed an agency partner well-versed in the world of content and SEO to manage the strategy, creation, and deployment of the blog.
To improve value and increase organic discovery opportunities for the Small Business Blog, The UPS Store needed an agency partner well-versed in the world of content and SEO to manage the strategy, creation, and deployment of the blog.
EP+Co stepped in and began with the creation of a hybrid SEO and value-driven quarterly blog topic and deployment calendar intertwined with other digital and brand initiatives like campaign launches and social media calendars.
From there, we used a human-forward and technology-assisted content creation approach: We leveraged our skilled writing team to ensure brand voice and tone were achieved while utilizing industry-leading content creation tools to confirm all blogs are optimized for search engines and organic visibility.
EP+Co stepped in and began with the creation of a hybrid SEO and value-driven quarterly blog topic and deployment calendar intertwined with other digital and brand initiatives like campaign launches and social media calendars.
From there, we used a human-forward and technology-assisted content creation approach: We leveraged our skilled writing team to ensure brand voice and tone were achieved while utilizing industry-leading content creation tools to confirm all blogs are optimized for search engines and organic visibility.
The results EP+Co brought to The UPS Store Small Business blog were significant and provided immediate improvement.
Within the first 3 months of taking over the project, The UPS Store saw a dramatic increase in blog rankings – from zero blogs on Google’s top pages, to four blogs ranking on the first two page listings.
The new rankings elevated The UPS Store's online visibility and presented a potential surge of 7.7k in organic search traffic, further solidifying the brand's digital presence.
Additionally, The UPS Store’s main site domain saw a 2% increase in site health and an 8-point increase in authority score, signifying a notable enhancement in overall website quality and SEO value.
Since taking over the blog, our team has continued to optimize and rank blog content while also collaborating with cross-platform initiatives to maximize reach, drive traffic and improve brand awareness for The UPS Store.
Contact us today to learn how we can help you achieve similar results.
The results EP+Co brought to The UPS Store Small Business blog were significant and provided immediate improvement.
Within the first 3 months of taking over the project, The UPS Store saw a dramatic increase in blog rankings – from zero blogs on Google’s top pages, to four blogs ranking on the first two page listings.
The new rankings elevated The UPS Store's online visibility and presented a potential surge of 7.7k in organic search traffic, further solidifying the brand's digital presence.
Additionally, The UPS Store’s main site domain saw a 2% increase in site health and an 8-point increase in authority score, signifying a notable enhancement in overall website quality and SEO value.
Since taking over the blog, our team has continued to optimize and rank blog content while also collaborating with cross-platform initiatives to maximize reach, drive traffic and improve brand awareness for The UPS Store.
Contact us today to learn how we can help you achieve similar results.
