Create a centralized internal hub for all brand assets and resources
762% Increase in Sessions
422% Increase in Unique Page Views
Leading telecommunications company Verizon identified the need to streamline their marketing efforts. To ensure consistent branding across multiple channels, they searched for an agency partner to embark on a mission to centralize all marketing materials, templates, and educational resources.
By doing so, Verizon aimed to enhance its brand presence and establish a cohesive identity in the ever-evolving digital landscape.
Leading telecommunications company Verizon identified the need to streamline their marketing efforts. To ensure consistent branding across multiple channels, they searched for an agency partner to embark on a mission to centralize all marketing materials, templates, and educational resources.
By doing so, Verizon aimed to enhance its brand presence and establish a cohesive identity in the ever-evolving digital landscape.
Creating a single hub that incorporated all the features the client needed posed a significant challenge due to the diverse array of resources and the need for a user-friendly yet robust system. Maintaining and improving such a critical application creates quite a bit of overhead and at times, a lengthy development backlog.
Additionally, with exponential user growth, expanding assets, and evolving technology and security needs, maintaining a premier resource hub was crucial for optimal user experience and architecture.
Creating a single hub that incorporated all the features the client needed posed a significant challenge due to the diverse array of resources and the need for a user-friendly yet robust system. Maintaining and improving such a critical application creates quite a bit of overhead and at times, a lengthy development backlog.
Additionally, with exponential user growth, expanding assets, and evolving technology and security needs, maintaining a premier resource hub was crucial for optimal user experience and architecture.
We worked from the ground up, partnering with stakeholders to collaborate on roadmapping, planning, and design for all new features and critical platform updates.
Since 2012, EP+Co has strategically built and evolved a multi-faceted enterprise solution built on top of mature, industry standard frameworks that include .NET Core and React JS. In addition to these core technologies, our team fully embraced Amazon Web Services (AWS) to ensure the platform could seamlessly scale to meet usage demands in a cost effective way.
Working closely with Verizon’s product owner, we created an ongoing, long-term roadmap that marries strategic business needs, extensive data gleaned from robust sitewide tracking analytics, and new industry technology, leading to the development of many impactful features ranging from a robust AI-powered search experience to a highly tuned recommendation engine powered by machine learning.
In combination with insights from real customer feedback, the result has been an intuitive, robust experience that makes our users’ lives easier, every day.
We worked from the ground up, partnering with stakeholders to collaborate on roadmapping, planning, and design for all new features and critical platform updates.
Since 2012, EP+Co has strategically built and evolved a multi-faceted enterprise solution built on top of mature, industry standard frameworks that include .NET Core and React JS. In addition to these core technologies, our team fully embraced Amazon Web Services (AWS) to ensure the platform could seamlessly scale to meet usage demands in a cost effective way.
Working closely with Verizon’s product owner, we created an ongoing, long-term roadmap that marries strategic business needs, extensive data gleaned from robust sitewide tracking analytics, and new industry technology, leading to the development of many impactful features ranging from a robust AI-powered search experience to a highly tuned recommendation engine powered by machine learning.
In combination with insights from real customer feedback, the result has been an intuitive, robust experience that makes our users’ lives easier, every day.
While EP+Co was able to efficiently create an initial online hub for brand-compliant marketing resources, Brand Central has continued to grow beyond its original purpose as an asset management solution.
With a staggering 713% increase in active accounts since 2012, Brand Central now encompasses Training, Template, Compliance and Retail Centers, serving as a comprehensive learning, resource, and compliance platform for both Verizon employees and partner agencies.
Today, Brand Central stands as Verizon's primary source for all brand-related information, ensuring the company's brand messaging remains cohesive and consistent. Since its inception, Verizon has experienced a 422% increase in unique page views.
Contact us today to learn how we can help you achieve similar results.
While EP+Co was able to efficiently create an initial online hub for brand-compliant marketing resources, Brand Central has continued to grow beyond its original purpose as an asset management solution.
With a staggering 713% increase in active accounts since 2012, Brand Central now encompasses Training, Template, Compliance and Retail Centers, serving as a comprehensive learning, resource, and compliance platform for both Verizon employees and partner agencies.
Today, Brand Central stands as Verizon's primary source for all brand-related information, ensuring the company's brand messaging remains cohesive and consistent. Since its inception, Verizon has experienced a 422% increase in unique page views.
Contact us today to learn how we can help you achieve similar results.
